“Holiday 2017 – Can Chatbots Pass the Stress Test?”

Holiday 2017 chatbot

It’s that time of year again, with retailers investing heavily in holiday campaigns, merchandise, and staffing, and shoppers everywhere are investing time, energy, and savings in holiday cheer. The upcoming weeks between Black Friday and January sales provide an annual stress test, not only to a retailer’s processes and systems but more importantly, to their customers’ patience.

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Getting Up To Speed On Chatbots

Understanding chatbots

It’s no wonder you’re hearing a lot about chatbots these days. With 2.5 billion people worldwide using at least one messaging platform, and more than 1.6 billion of them using Facebook Messenger, social messaging is driving an exciting opportunity for retailers. As with the advent of mobile, and with the web before that, AI Chatbots for retail offer a fresh way for brands to interact with their customers. Understanding chatbots and where they fit will help you get quickly up to speed on social selling. 

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